We will live-stream the filming of each episode on Twitch, similar to how Friends and other sitcoms used to be shot before a live audience. Additionally, we’ll use characters from the show to create various channels on YouTube, TikTok, and Instagram as part of our "marketing schemes" for the brewery. This strategy aims to spawn successful YouTube channels and content creators, with the actual characters playing fictional versions of themselves from the show. We will also sell the beer featured on the show and curate a community of beer lovers to explore new styles, unique brews, and creative concoctions.